Blockdaemon (“we”, “our”, “us”), and certain third parties, use cookies and other technologies (“Tracking Technologies”) to collect personal data and to store information or gain access to information stored on your device, when you use our technology platform, software, and services and our website (at https://blockdaemon.com/) (together, the “Services”). This policy tells you more about Tracking Technologies and how we use them in our Services.
You can change the settings for the Tracking Technologies we use in our Services at any time by clicking ‘Settings’ in the website banner to customize your consent. If you do not accept the use of these Tracking Technologies, please disable them by changing your browser settings so that Tracking Technologies from our Services cannot be placed on your computer or device.
We may change this policy from time to time. If we make any material changes to the way we handle your personal data in relation to Tracking Technologies, we will let you know by posting an updated version of this policy on our website.
1. What are Tracking Technologies?
When you visit or access our Services, we use (and authorise third party analytics, support providers and third party retargeters to use) cookies, pixel tags, web beacons, plugins, scripts, local storage, HTML5 local storage and mobile device IDs, to store or access information on your device for the purposes described below.
- Cookies. Cookies are small text files, stored on your browser, that uniquely identify your browser or device. The two types of cookies we use are session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them). Cookies help us enhance your experience using the platform or website and third party retargeting service providers use cookies to serve ads based on a past visit to the platform or website. You can find more information about cookies at www.allaboutcookies.org.
- Pixels. Pixels are small portions of code that we use as part of our Services. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our services and personalize your experience
- Web beacons. Web beacons are invisible picture files that we use as part of our Services. We use web beacons to see how you interact with our Services and to understand how often you view certain content so that we can make our website more efficient and easier to use. Our Services may also carry web beacons placed by third party advertisers.
- Mobile device IDs. Mobile device IDs are a unique identifier which can be used to identify a mobile device. We use these to run analytics and ensure our services are useful to you. Our advertising partners use these to show you relevant ads and make sure they don’t show the same ad to you twice.
- Local storage and HTML5 local storage. We use local storage to store data on your device such as the last time you visited a webpage, to remember which items you considered purchasing and placed in a cart or to welcome you to our site. We also store information locally on your device using HTML5. This allows information to be stored in your browser after the browser has been closed and reopened. We use HTML5 to store information such as the previous page you viewed, the name of the current page you are viewing, and some of your preferences. You can choose whether the data in HTML5 local storage should be kept beyond your current browser session or deleted. Depending on your browser, you can remove local storage, including HTML5, when clearing your cache and cookies.
In addition to the cookies we use on this website, we also use Tracking Technologies in some emails and push notifications which enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will be set on your device and will also be set if you click on any link within the email.
Tracking Technologies can remain on your device for different periods of time. Some Tracking Technologies exist only while your browser is open. These are deleted automatically once you close your browser. Other Tracking Technologies are “permanent”, meaning that they survive after your browser is closed. They can be used by us to recognise your device when you open your browser and browse the internet again.
2. How do we use Tracking Technologies?
We use first party and third party Tracking Technologies. First party Tracking Technologies are set directly by us whereas third party Tracking Technologies are set by a third party (such as NextRoll, Inc. and our advertising partners).
We use first party Tracking Technologies that perform the following functions:
- Essential Tracking Technologies, which are essential to the functioning of our Services, to provide a service requested by you or to comply with the law (e.g. the security requirements of data protection law). We do not need to obtain your consent in order to use these Tracking Technologies and these Tracking Technologies cannot be turned off as we cannot provide the Services without them.
- Functionality Tracking Technologies, which allow us to remember choices you make and provide enhanced and personalised features e.g. to show you when you are logged in.
- Performance Tracking Technologies, which enable us to collect information about your online activity (e.g. the duration of your use of the Services), including behavioural data and content engagement. They allow us to provide you with a better user experience and to maintain, operate and continually improve the Services.
- Advertising/Targeting Tracking Technologies, which we use to deliver a more personalised service, enable us to execute advertising campaigns and show you ads that are relevant to you as well as measuring the effectiveness of advertising campaigns. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app. A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at: http://www.youronlinechoices.eu
- Social Media Tracking Technologies, our website includes social media features, such as Facebook “Like” or “Share” buttons. These features are either hosted by a third party or hosted directly on our Services (in which case you can manage them as explained below) and enable us or the social network to obtain information about how you interact with our Services or the social network. In addition, where we have a presence on social media platforms, those platforms will set Tracking Technologies on your device when you visit our pages on their platforms so that we can obtain statistical information about how you interact with our social media presence. The cookies policy of the social media platform should explain how you can manage the Tracking Technologies that they set or you may also be able to manage these Tracking Technologies through using your browser settings, as explained below.
The table below sets out the types of Tracking Technologies we and our partners use in connection with the Services, and the purposes for which we use them.
Provider
Name
Function and purpose
Blockdaemon/WordPress
ar_v4
gcl_au
cf_bm
_adroll_fpc
ubvt
fbp
zlcmid
wfwaf-authcookie-f1febfc52ff17d22b6b2eeac3ddeaa58
wordpress_test_cookie
wordpress_logged_in_c0432e101aa90032cce937453f65e400
wpe-auth
wp-settings-time-47
wp_lang
PHPSESSID
wordpress_sec_c0432e101aa90032cce937453f65e400
wp-settings-47
To remember your preferences
Doubleclick
IDE
DSID
To serve “targeted” ads.
Google
SID
SIDCC
__Secure-3PSIDCC
AEC
S
ANID
SAPISID
SSID
HSID
APISID
NID
__Secure-3PSID
__Secure-1PSID
__Secure-3PAPISID
1P_JAR
__Secure-1PAPISID
To serve “targeted” ads and analytics
Google
ga_626SFR0T2Z
ga
gid
For analytics purposes.
Facebook
fr
m_pixel_ratio
datr
sb
To serve “targeted” ads
Force
BrowserId
BrowserId_sec
inst
For analytics purposes.
Salesforce
X-Salesforce-CHAT
BrowserId
BrowserId_sec
inst
For analytics purposes.
Linkedin Insights
aam_uuid
AMCV_14215E3D5995C57C0A495C55%40AdobeOrg
li_sugr
lidc
recent_history
lang
UserMatchHistory
AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg
bcookie
AnalyticsSyncHistory
To serve “targeted” ads
Pardot
visitor_id597341-hash
visitor_id597341
visitor_id64222
visitor_id405592-hash
visitor_id405592
visitor_id405592
For analytics purposes.
3. Changing your settings
Most browsers allow you to change your settings so that you can:
- See what Tracking Technologies are used on your device and delete all non-essential Tracking Technologies on a collective basis
- Block third party Tracking Technologies
- Block Tracking Technologies from particular sites
- Block all Tracking Technologies from being set
- Delete all Tracking Technologies when you close your browser (although deleting cookies means that any preference settings you have made on our Services may be lost)
For more information on how to manage your browser settings, please see below:
If you have disabled one or more Tracking Technologies, we will still use information collected from Tracking Technologies prior to your disabled preference being set; however, we will stop using the disabled Tracking Technologies to collect any further information.
How to opt out of online ads
You have the option to opt out of seeing targeted online ads from us by visiting www.youronlinechoices.com. Please note that this list will contain more networks than those used on our Services. Alternatively, you can opt out of certain advertising Tracking Technologies through the settings in your browser (see above) or on your mobile device. Please note that neither of these options mean that you will see less advertising when you use our Services, the only effect is that the advertising will be less relevant to you.
To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:
4. Contact us
If you have any questions or comments about this policy, please send an email to [email protected].
EU-DOCS\37910295.3 880530-0000
